Makeup has been around for centuries, and fortunately, the days of putting copper and lead on our faces are long gone. Huge progress has been made when it comes to the manufacturing and availability of high-quality, natural makeup. We’re putting the best, longest-lasting, healthiest makeup on every day. The downside to all this progress: there’s more and more products to shift through and test out. Admit it: we all have that makeup drawer that includes a foundation a shade too dark from that time we tried contouring and that way-too-red lipstick.
When it comes to the finding the best organic makeup brands, there’s a lot to choose from. That’s why we’ve created the quick and dirty ultimate organic makeup buying guide, designed to educate, inform and advise you on your organic makeup options. For more information, download our full guide, which features even more advice and research on the best organic makeup brands.
Chapter 1: How to Know You’re Buying the Best Organic Makeup Brands
Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. A lip gloss may be labeled “organic” or “all-natural,” but it could just be a marketing ploy. Manufacturers know that there is a higher demand for natural products these days, so they’ll do anything to convince consumers that what they’re selling is indeed natural. Sometimes these products only contain about 10 percent “natural” ingredients with the rest are those nasty ingredients that are full of toxins – toxins that could be linked to cancer and Alzheimer’s.
So how can you really know if you’re buying the best of the best organic makeup? Try these steps:
Step 1: Read The Label!
The label says it all. You just have to be able to decipher between real “organic” and just fancy word play. When it comes to makeup, organic should mean that products are made using ingredients that are manufactured without pesticides and harmful toxins. The problem with picking out organic makeup is that the National Organic Program headed by the USDA only regulates the term “organic” as it applies to food, not cosmetics. This means that companies are free to label products any way they please without regard to unsuspecting consumers who just want the most natural products possible. There’s actually a few different “levels” of organic:
Made with Organic Ingredients – In order to claim that cosmetics are made with organic ingredients, they must contain at least 70 percent organic ingredients with the product label listing up to three of these ingredients. This can become deceiving because something that is otherwise toxic can list three “organic” ingredients even though the amount may be small. It’s possible the product only has a few organic herbs, but is otherwise made with synthetic ingredients. These products will not display the USDA organic seal. If you’re looking for something that is more natural, it’s best to steer clear of products that are “made with organic ingredients.”
Organic –When a cosmetic is labeled “organic” and has the USDA organic seal on it, you can be assured that this product is made with at least 95 percent organic ingredients. Aside from the USDA organic seal, these products must also display the certifying agency’s name and address.
100 Percent Organic – Now this is the good stuff. The eco-conscious beauty lover’s dream is found in 100 percent organic makeup because these items must contain only 100 percent organically derived ingredients. They will usually display the USDA organic seal and are required to display the certifying agency’s name and address.
Step 2: Google It!
If you’ve read the label and you’re still wondering if the organic makeup brand is legitimate, see what their reputation is like online. Have they been caught mislabeling? What’s the rating for a product like foundation or lip gloss on Amazon? Take five minutes to read a few things about what others are saying about them to get a gist of the good, the bad and the ugly.
Step 3: Ask Your Friends or the Facebook or Twitter Realm – “What’s The Best Organic Makeup You’ve Used?”
You’ll probably get some candid, honest responses that will help you know what you want. You might even get some stories about makeup quality that you’ll never find through a Google search – e.g. “It melted right off my face,” or “It was a way deeper purple that I thought it would be.”
Chapter 2: The 8 Best Organic Makeup Brands (In Our Opinion)
Buying organic makeup shouldn’t be this hard. We know. With so many organic makeup brands on the market, it’s hard to really know what’s organic and what’s not; what’s actually free of toxins and what, well, still has some.
So, we’ve done our research and we’ve found the best 8 organic makeup brands. We took into account everything we already talked about – their reputation, what our friends have experienced, their labeling and our own personal experience.
Without further ado, we present to you our top 8 favorite all-natural and organic makeup brands. There are recommendations for specific products these brands offer, plus a chance to win one of the products. Let us know what you think in the comments or on Facebook or Twitter.
Why we love them:
Truly one of the original, most prestige brands of natural skin-care, Origins was founded in 1990 and has become one of the leaders in both natural makeup and quality natural skin care. Their products are formulated with certified natural and organic ingredients and made without the use of any toxic chemicals. All products are also manufactured using renewable resources, wind energy and earth-friendly practices. Origins is an essential if you’re looking for a quality company committed to preserving our environment who offers an amazing line of natural makeup.
This foundation goes on skin effortlessly and provides an instant youthful appearance with its pore perfecting perfection. Eight six percent of those who tried it found fewer lines and smaller pores, something that women with aging skin are sure to appreciate. It’s available in 12 different shades and will beautifully complement a variety of different skin tones. With added SPF 15, it helps to prevent future signs of aging while giving you an all-day finish that makes you feel fabulous and free.
- Light Medium Foundation
- Perfect Matching for Every Skin Color
This easy-to-use lip crayon is perfect for those that want softly colored lips that are perfectly poutable. Available in six different shades, KissZing is made with meadowfoam seed and jojoba oil to nourish lips while Shea butter keeps them soft and supple. These super soft lip crayons glide on smooth and add perfectly blended color. It doesn’t make lips crack and is perfect for all skin types. If you’re looking for soft, smooth lips splashed with delicate color, Origins’ KissZing may just become your new go-to lip color.
- Perfect for All Skin Types
- Available in 6 Different Shades
7. RMS BEAUTY
Why we love them:
Celebrity makeup artist Rose-Marie Swift knows a thing or two about the impact of daily exposure to the harsh chemicals found in most makeups. She founded RMS Beauty after realizing that women needed a cosmetic line that worked that was still as natural as possible. She took things a step further and designed her cosmetic line using organic food grade ingredients that are responsible for healing and rejuvenating the skin. All RMS Beauty products are free of harmful chemicals and synthetic preservatives and vitamins. All based on living and organic principles, RMS Beauty cosmetics are purely perfect and illuminate beautifully for radiant skin.
This amazingly blendable foundation is designed to reveal and enhance healthier looking skin, not just cover it up. It reduces the appearance of pores while rejuvenating the skin and is so lightweight you’ll feel like you’re wearing nothing at all. It can be used as a heavier foundation or as a light concealer depending on the look you’re going for. The coverage it provides turns out even and completely flawless no matter how you decide to wear it, and it will leave skin luminous. It’s available in five different shades to compliment a variety of skin tones.
- Non-Toxic Ingredients
- Created by Celebrity Make-Up Artist Rose-Marie Swift
Not your typical eyeshadow, RMS Eye Polish offers a veil of metallic hues in eight different inspiring shades. They are subtly glossy and offer a dramatic-as-you-wish look while leaving you with a youthful finish. It actually doubles as a fabulous eye cream that moisturizes and nourishes the delicate eye area, making them truly amazing for dry or aging eyes. Apply it sparingly like you would moisturizer and feel the fabulous results of a shimmer that makes eyes pop with a fashion forward finish.
- Works Amazing on Dry & Aging Eyes
- Non-Toxic Ingredients
6. AFTERGLOW COSMETICS
Why we love them:
Bridging the gap between natural and high-fashion glam, Afterglow Cosmetics are made of a unique formula that blends mineral makeup with organically infused color to bring one of the most high-end natural makeups that you can find. Free of synthetic dyes, perfumes or preservatives, Afterglow Cosmetics are one of the most natural looks you can get when looking for a full spectrum of makeup needs.
This full-coverage formula available in four different shades will make it possible for you to start the day in comfort and confidence. It blends right into skin and provides incredible coverage leaving a flawless finish that will let you tackle anything your day brings while looking your best.
- No Parabens, Nanos, Bismuth Oxychloride, Gluten or Talc
- 100% Natural Ingredients
This very blendable powder foundation is one of the best organic makeup foundations out there, and it’s available in 19 different shades that look amazing on any skin type. Yep – even oily skin. It leaves skin soft and moisturized while providing flawless coverage. This is truly a pharmaceutical grade finish using all natural products that contain no chemical-based ingredients. It’s also gluten-free and won’t make you feel “funny” if you’ve got gluten sensitivities. This foundation gives you the coverage you desire without the need to risk your health to do so. If you’re looking for one of the best natural foundations you can find, Afterglow may be just what it is you’re after.
- Infused with Soothing Organic Botanicals
- Available in 19 Wearable Shades for All Skin Types
5. DR. HAUSCHKA SKIN CARE
Why we love them:
Green since 1967, Dr. Hauschka Skin Care is one of the most renowned natural makeup companies in the world. This German-based company certainly knows what it’s doing when it comes to making women look beautiful in the most eco-friendly way. Dr. Hauschka believes that “healthy skin is beautiful skin” and their experts stand behind this approaching their cosmetics in a way that complements the biology of the skin and supports long-term skin health. Born from a passion for natural medicine and a commitment to sustainability, this all natural line of makeup and beauty products is loved by women all over the globe, and for very good reason.
Available in both black and brown, this is the go-to for natural liquid eyeliners. It is silky smooth and draws on lids, effortlessly making lashes look fuller and eyes pop. Made with neem extract, jojoba and rose, this liquid liner won’t smudge or bleed and is certified free from any synthetic ingredients or preservatives.
- 100% Natural and Non-Toxic
- Makes Lashes Look Fuller and Eyes Pop
This subtly shiny all-natural lip gloss adds just the right amount of shimmer when you’re looking for a glowing smile from luxurious lips. Gloss glides on smooth and can be worn alone or over your regular lipstick. Rich in antioxidants and vitamins, the rose or ruby shades offer lips a glossy finish. Mango butter and apricot kernel oil are added to moisturize lips, while mica adds a gorgeous natural shimmer. This is a must-have for the natural girls who love their gloss.
- Nourishing and Conditioning
- Boosts Flexibility of Lips
4. TATA HARPER
Why we love them:
This Vermont company is dedicated to the environment and uses 100 percent natural ingredients in all of their products. All the pretty products Tata Harper produces are made in small batches in their laboratory, bringing you the freshest products while staying committed to using natural and nontoxic ingredients.
Tata Harper’s long-lasting lip and cheek tint is a must-have for ladies who like a splash of color on their cheeks to brighten up their look. Tata Harper has combined natural pigments with the latest natural anti-aging technology to bring a youthful glow by adding a bit of color while filling in age lines. This lip and cheek tint offers a plump appearance to make you feel gorgeous all day long.
- 100% Natural and Non-Toxic
- Adapt to Compliment All Skin Shades
While not technically makeup, Love Potion had to make it onto this list because of just how sweetly this scent stimulates the senses. This blend of ten of the world’s most potent aphrodisiacs automatically inspires a strong sense of inner confidence and sensuality. Jasmine, orange peel, sandalwood and Ylang Ylang are just some of the aromas that will permeate the air as you embrace your inner goddess with this seductively sensual scent.
- Blend of 10 of the World's Most Potent Aphrodisiac Essential Oils
- An Aromatheraphy of Love to Stimulate The Senses
3. SEPHORA NATURAL AND ORGANIC MAKEUP
Why we love them:
As one of the largest and most well-known makeup companies, Sephora has an amazing line of natural and organic makeup. Dedicated to the highest of quality, Sephora has been helping women feel their best for years. Now eco-conscious gals can reap the beauty benefits with Sephora’s extensive and exclusive lines of all-natural products.
This collection of lip crayons comes in twelve gorgeous shades, goes on smooth, lasts all day, and is made without parabens, sulfates or phthalates. Whether you like a soft pink, a striking red or a nice nude, you’ll find it in these fabulous matte cream lip crayons. Orange peel wax locks in moisture and color lasts throughout the day, and they’re gluten-free and made with food-grade ingredients. This is the perfect natural lip crayon for whatever color you choose to pucker up with.
- 12 Timeless Matte Shades
- Superior Hydration
This refreshing coconut-based liquid eyeshadow offers an all-natural youthful look. It makes eyes look and feel fresh and also contains argan oil, which only adds to the moisturizing and nourishing benefits of hydrating coconut. If you’re a girl who loves a little color swept over her lids, you’ll find six shimmering shades to brighten up your eyes and make you feel beautiful.
- Up To 14 Hours of Color and Hydration
- Infused with 50 Percent-Pure Coconut Water
2. PHYSICIAN'S FORMULA ORGANIC WEAR
Why we love them:
Physician’s Formula is a go-to for many conscious beauty lovers. Not only are their products 100 percent natural, but they’re made up of 80 percent organic ingredients. They’re also one of the most affordable organic makeup lines available, ensuring that looking your best won’t break the bank. Available at most drugstores nationwide, this is easy organic that can seriously be found almost anywhere.
A good BB cream can take your look from polished to perfect, and lucky for us ladies that love them, Physician’s Formula has come out with a blendable BB cream made with all-natural ingredients and added vitamins, minerals and antioxidants. While thicker than some BB creams you may be used to, it is easy to spread and doesn’t look at all cakey.
- 10+ Beauty Benefits
- Hypoallergenic; Paraben-Free; Gluten Free; Fragrance Free; Non-Comedogenic; Dermatologist Approved
If you’re like most women, you know that a little mascara goes a long way. Mascara is a makeup essential, and the extensive line that Physician’s Formula is free of chemical solvents and uses natural biopolymers, natural preservatives and 100 percent natural color pigments. You can choose between their assortments of both regular and lash boosting varieties for whatever look you’re going for.
- 100% Free of Harsh Chemicals
- Clump-Free, Smudge-Free, Flake-Free
1. LIVING NATURE
Why we love them:
This well-loved New Zealand brand has been on the market for over 25 years, and in this time it has learned a thing or two about doing it right when it comes to natural makeup. They’re committed to using only 100 percent natural ingredients that contain no synthetic preservatives or chemicals, while embracing the nourishing power of some of New Zealand’s unique botanicals, making it one of the best organic makeup brands out there.
For all-natural liquid foundation, Living Nature can’t be beat. It goes on smooth, looks natural and offers a beautiful glow to your complexion. This foundation covers brilliantly, leaving you with a flawless finish that can easily be worn during the day or done up more dramatically at night.
- For All Skin Types
- Full Of Vitamins And Natural Oils
“Bloom” and “Summer Rain” are both two of their best-selling colors and after using Living Nature’s lipstick you’ll be sure to know why. Whatever color you decide on (and they’ve got quite an array), your lips are sure to stay moist while your color stays on. They don’t taste like anything either, which any woman that loves her lipstick knows is a huge bonus.
- Moisturizing And Nourishing Protect Your Lips
- No Chemicals At All: Ingredients 100% Natural