Everything You Need To Know About 100% Pure And Their Best Beauty Products


If you’re looking for results-driven beauty products that are all natural without added chemical processes, take a look at the skincare line from 100% PURE. The company boasts that while natural ingredients are best, to them, the all-natural label goes beyond the contents. They also only use only natural processes, too.

You can find another one of our favorite organic makeup brands on this page: Everything You Need To Know About Ecco Bella Organic Makeup Brand (And Our Favorite Items)

What the 100% PURE Brand Is About

Founder Susie Wang says her goal is to create the purest and most nourishing skin care products. Along with only naturally sourced ingredients, 100% PURE only uses natural processes. Such as distillation, natural fermentation, and cold processing. As a result, it preserves the value of the ingredients, keeping them bio-available.

What You’ll Find in 100% PURE Pure Products

100% PURE uses natural fragrances derived from the essential oils of herbs, fruits, and flowers. In addition, they also use only plant-derived colorings in their cosmetics. The company uses pigments from fruits, vegetables, and teas. Most of all, these contain antioxidants and other phytonutrients.

  • Fruit seed oils
  • Fruit extracts
  • Nut oils
  • Herbs
  • Flower extracts
  • Unrefined minerals
  • Vegan-friendly ingredients

Related Post: The Best Reasons to Buy Organic Makeup

What You Won’t Find

Just like the name says, 100% PURE uses no artificial colors or preservatives. Instead, natural ingredients are preserved by stabilizing ingredients to prevent them from oxidizing. Rather than polymers and other synthetics, they use hyaluronic acid. They combine it with nano-spinning technology to deliver nourishing phytonutrients into the deepest layers of the skin.

  • FD&C dyes or artificial colors
  • Heavy metals
  • Polymers
  • Chemical preservatives
  • Synthetic fragrances
  • Thickeners
  • Parabens
  • Sulfates
  • Animal-tested ingredients
  • Animal products

For more healthy makeup options, check out this page: Here Are The Best Organic Makeup Brands That Will Change The Way You Do Your Makeup

About Susie Wang, 100% PURE’s Founder

A series of unfortunate events led founder, Susie Wang, to launch the company in 2005. Finding spoiled skin care products and seeing the damage caused by chemical preservatives in the lab led her to develop the line. Most disturbing were the attached reports of animal testing detailing abuse. As a result, Wang resigned from her position as a beauty product developer to launch the chemical-free and cruelty-free line

A Review of the 100% Pure Brand

With a wide range of beauty products, 100% PURE has a natural solution for every skin type and concern. Their line of skin care products addresses everything from acne to aging. Filled with nutrient-rich ingredients, 100% PURE makes full use of phytonutrient science. Most noteworthy, their acne products are loaded with tea tree oil as an antiseptic. They also include willow bark for a mild salicylic acid peel. Anti-aging care products feature a profile of antioxidant vitamins. They also contain caffeine for firming and ginseng for increased vascularity.

Related Post: What You Need to Know About Juice Beauty (And Their Best Products)

100% PURE cosmetics are not just better for your skin, they also smell amazing. This is thanks to the natural fruits, flowers, and nut butter used. Most of all, they have the staying power that most organic makeup lines can’t match. Especially relevant, beauty bloggers and customers have been won over by the staying power of their plant pigments.


Some of Our Favorite Products

1. 100% PURE: Coffee Bean Caffeine Eye Cream 1 oz.

100% PURE Coffee Bean Caffeine Eye Cream for Wrinkles, Anti-Aging,...
  • PERK UP YOUR PEEPERS -- A jolt from 3 types of caffeine make this natural eye cream the...
  • SAY GOODNIGHT TO WRINKLES -- Nourishing rosehip oil and collagen-boosting vitamin C make...
  • BANISH UNDER EYE PUFFINESS -- Stimulating caffeine increases circulation for de-puffed...


Even with powerful ingredients like caffeine, this product is safe for the most sensitive skin. It provides immediate relief for puffy eyes due to allergies or sleepless nights.

2. 100% PURE: Fruit Pigmented Ultra Lengthening Mascara

100% PURE Fruit Pigmented Ultra Lengthening Mascara, Black Tea,...
  • REAL COLOR, NOT COAL TAR -- We get our deep black mascara pigment from black tea leaves,...
  • STRENGTHENS AND CONDITIONS -- The best mascara for thickening and lengthening, because it...
  • NATURAL LASH EXTENSION MASCARA -- Get dramatic lengthening and separating without using...


Contact wearers’ eyes are safe with these all-natural ingredients, like black tea extract and beeswax. Available in Black Tea and Blackberry, it goes on smooth and clump-free. In addition, the smudge-proof wear is excellent for an organic product.

3. 100% PURE: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick

100% PURE Pomegranate Oil Anti-Aging Lipstick (Fruit Pigmented),...
  • FRUIT PIGMENTED -- Primrose is a pink lipstick, pigmented with antioxidant-rich fruits...
  • SMOOTH SATIN FINISH -- Achieve soft lips with a satin finish and vibrant, long lasting...
  • LIP MOISTURIZER -- Features a luscious base of cocoa and shea butters for smooth...


This gorgeous lipstick comes in three colors: Foxglove, Poppy, and Primrose. Also enriched with shea butter, Vitamin C, and Vitamin E, your lips will stay soft and protected. The fruit-based pigments include pomegranate, raspberry, apricot, and other fruits. This adds long-lasting color with a healthy dose of antioxidants.

4. 100% PURE: Luminous Primer Vitamins + Antioxidants with Resveratrol, 1 oz

100% PURE Luminous Primer, 1 oz, Silicone-Free Makeup Primer,...
  • MAKES SKIN GORGEOUSLY GLOWY - illuminating face primer makes the perfect base for glowy...
  • MADE WITH HEALTHY INGREDIENTS - face primer makeup infused with protective resveratrol,...
  • ANTI-AGING SECRET WEAPON - this primer is designed to nourish and restore skin, and...


This makeup primer gives immediate results with light reflective ingredients. The unrefined mica gives your skin a glow. Furthermore, it provides long-term benefits by feeding your skin with antioxidants like green tea and resveratrol.

5. 100% Pure Bamboo Blur Tinted Moisturizer Peach Bisque

100% PURE Bamboo Blur Tinted Moisturizer, Peach Bisque, Matte...
  • Fruit Pigmented: Peach Bisque is a medium tan shade with an olive undertone, and is...
  • Naturally Airbrushed: Silky lightweight formula blurs the appearance of imperfections for...
  • Matte Perfection: Bamboo silica absorbs oil and blurs the appearance of blemishes without...


Three delicious shades (Cocoa, Golden Peach, and Peach Bisque) of tinted moisturizer provide a hint of color without that cakey look. It also feeds your skin with anti-aging herb extracts like rosemary and thyme. Finally, the natural minerals titanium dioxide and zinc oxide provide protection from harmful UV and UVB rays.

6. Ginger Essential Oil, Plant Essential Oil, 100% Pure Natural Ginger Oil

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This gentle cleanser won’t strip your skin of natural oils and provides sea minerals to tighten collagen fibers. Tea tree and eucalyptus oils are just the thing for acne-prone skin, too. The lavender cleanser is perfect for aging skin, with coconut oil and the tightening power of lavender essential oil.

Where You Can Buy 100% Pure

Prime members can save money and time on shipping by ordering from Amazon.  If you can’t find the product you’re looking for there, try the company website. They also host a directory of their retail stores.

A Commitment to Sustainability and Non-toxic, Organic, and Vegan Ingredients

With a patented process for preserving all-natural products, it will be exciting to see 100% PURE expand a line of effective products in a conscious and ethical way. Their process for stabilizing fresh ingredients for nano-tech delivery is a real breakthrough in skin care science, too. We can’t wait to see what they come up with next.

Last update on 2021-04-20 at 07:31 / Affiliate links / Images from Amazon Product Advertising API


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