Makeup has been around for centuries, and fortunately, the days of putting copper and lead on our faces are long gone. Huge progress has been made when it comes to the manufacturing and availability of high-quality, natural makeup. Take, for instance, Honest Beauty natural cosmetics created by Jessica Alba.
We’re putting the best, longest-lasting, healthiest makeup on every day. The downside to all this progress: there’s more and more organic makeup brands and products to shift through and test out. Admit it: we all have that makeup drawer that includes a foundation a shade too dark from that time we tried contouring and that way-too-red lipstick.
When it comes to the finding the best organic makeup brands, there’s a lot to choose from. That’s why we’ve created the quick and dirty ultimate organic makeup buying guide, designed to educate, inform and advise you on your organic makeup options. For more information, download our full guide, which features even more advice and research on the best organic makeup brands.
The 8 Best Organic Makeup Brands (In Our Opinion)
Buying organic makeup shouldn’t be this hard. We know. With so many organic makeup brands on the market, it’s hard to really know what’s organic and what’s not; what’s actually free of toxins and what, well, still has some.
So, we’ve done our research and we’ve found the best 8 organic makeup brands. We took into account everything we already talked about – their reputation, what our friends have experienced, their labeling and our own personal experience.
Without further ado, we present to you our top 8 favorite all-natural and organic makeup brands. There are recommendations for specific products these brands offer, plus a chance to win one of the products. Let us know what you think in the comments or on Facebook or Twitter.
7. RMS BEAUTY
Why we love them:
Celebrity makeup artist Rose-Marie Swift knows a thing or two about the impact of daily exposure to the harsh chemicals found in most makeups. She founded RMS Beauty after realizing that women needed a cosmetic line that worked that was still as natural as possible. She took things a step further and designed her cosmetic line using organic food grade ingredients that are responsible for healing and rejuvenating the skin. All RMS Beauty products are free of harmful chemicals and synthetic preservatives and vitamins. All based on living and organic principles, RMS Beauty cosmetics are purely perfect and illuminate beautifully for radiant skin.
This amazingly blendable foundation is designed to reveal and enhance healthier looking skin, not just cover it up. It reduces the appearance of pores while rejuvenating the skin and is so lightweight you’ll feel like you’re wearing nothing at all. It can be used as a heavier foundation or as a light concealer depending on the look you’re going for. The coverage it provides turns out even and completely flawless no matter how you decide to wear it, and it will leave skin luminous. It’s available in five different shades to compliment a variety of skin tones.
- Non-Toxic Ingredients
- Created by Celebrity Make-Up Artist Rose-Marie Swift
Not your typical eyeshadow, RMS Eye Polish offers a veil of metallic hues in eight different inspiring shades. They are subtly glossy and offer a dramatic-as-you-wish look while leaving you with a youthful finish. It actually doubles as a fabulous eye cream that moisturizes and nourishes the delicate eye area, making them truly amazing for dry or aging eyes. Apply it sparingly like you would moisturizer and feel the fabulous results of a shimmer that makes eyes pop with a fashion forward finish.
- Works Amazing on Dry & Aging Eyes
- Non-Toxic Ingredients
6. AFTERGLOW COSMETICS
Why we love them:
Bridging the gap between natural and high-fashion glam, Afterglow Cosmetics are made of a unique formula that blends mineral makeup with organically infused color to bring one of the most high-end natural makeups that you can find. Free of synthetic dyes, perfumes or preservatives, Afterglow Cosmetics are one of the most natural looks you can get when looking for a full spectrum of makeup needs. They are the first certified gluten free makeup brands and we treasure their products. Check out this post that goes a little more in depth about the afterglow brand.
This full-coverage formula available in four different shades will make it possible for you to start the day in comfort and confidence. It blends right into skin and provides incredible coverage leaving a flawless finish that will let you tackle anything your day brings while looking your best.
- No Parabens, Nanos, Bismuth Oxychloride, Gluten or Talc
- 100% Natural Ingredients
This very blendable powder foundation is one of the best organic makeup foundations out there, and it’s available in 19 different shades that look amazing on any skin type. Yep – even oily skin. It leaves skin soft and moisturized while providing flawless coverage. This is truly a pharmaceutical grade finish using all natural products that contain no chemical-based ingredients. It’s also gluten-free and won’t make you feel “funny” if you’ve got gluten sensitivities. This foundation gives you the coverage you desire without the need to risk your health to do so. If you’re looking for one of the best natural foundations you can find, Afterglow may be just what it is you’re after.
- Infused with Soothing Organic Botanicals
- Available in 19 Wearable Shades for All Skin Types
Related Post: The Absolute Best Organic Makeup For Oily Skin
5. DR. HAUSCHKA SKIN CARE
Why we love them:
Green since 1967, Dr. Hauschka Skin Care is one of the most renowned natural makeup companies in the world. This German-based company certainly knows what it’s doing when it comes to making women look beautiful in the most eco-friendly way. Dr. Hauschka believes that “healthy skin is beautiful skin” and their experts stand behind this approaching their cosmetics in a way that complements the biology of the skin and supports long-term skin health. Born from a passion for natural medicine and a commitment to sustainability, this all natural line of makeup and beauty products is loved by women all over the globe, and for very good reason.
Available in both black and brown, this is the go-to for natural liquid eyeliners. It is silky smooth and draws on lids, effortlessly making lashes look fuller and eyes pop. Made with neem extract, jojoba and rose, this liquid liner won’t smudge or bleed and is certified free from any synthetic ingredients or preservatives.
- 100% Natural and Non-Toxic
- Makes Lashes Look Fuller and Eyes Pop
This subtly shiny all-natural lip gloss adds just the right amount of shimmer when you’re looking for a glowing smile from luxurious lips. Gloss glides on smooth and can be worn alone or over your regular lipstick. Rich in antioxidants and vitamins, the rose or ruby shades offer lips a glossy finish. Mango butter and apricot kernel oil are added to moisturize lips, while mica adds a gorgeous natural shimmer. This is a must-have for the natural girls who love their gloss.
- Nourishing and Conditioning
- Boosts Flexibility of Lips
4. TATA HARPER
Why we love them:
This Vermont company is dedicated to the environment and uses 100 percent natural ingredients in all of their products. All the pretty products Tata Harper produces are made in small batches in their laboratory, bringing you the freshest products while staying committed to using natural and nontoxic ingredients.
Tata Harper’s long-lasting lip and cheek tint is a must-have for ladies who like a splash of color on their cheeks to brighten up their look. Tata Harper has combined natural pigments with the latest natural anti-aging technology to bring a youthful glow by adding a bit of color while filling in age lines. This lip and cheek tint offers a plump appearance to make you feel gorgeous all day long.
- 100% Natural and Non-Toxic
- Adapt to Compliment All Skin Shades
While not technically makeup, Love Potion had to make it onto this list because of just how sweetly this scent stimulates the senses. This blend of ten of the world’s most potent aphrodisiacs automatically inspires a strong sense of inner confidence and sensuality. Jasmine, orange peel, sandalwood and Ylang Ylang are just some of the aromas that will permeate the air as you embrace your inner goddess with this seductively sensual scent.
- Blend of 10 of the World's Most Potent Aphrodisiac Essential Oils
- An Aromatheraphy of Love to Stimulate The Senses
3. SEPHORA NATURAL AND ORGANIC MAKEUP
Why we love them:
As one of the largest and most well-known makeup companies, Sephora has an amazing line of natural and organic makeup. Dedicated to the highest of quality, Sephora has been helping women feel their best for years. They offer more than just luxury brands such as Chanel. Now eco-conscious gals can reap the beauty benefits with Sephora’s extensive and exclusive lines of all-natural products.
Bite is based in Canada and is conquering the beauty shelves at Sephora's all over the world. The even use resveratrol, a protective antioxidant (among others) in their lip collection. This collection of lip crayons comes in twelve gorgeous shades, goes on smooth, lasts all day, and is made without parabens, sulfates or phthalates. Whether you like a soft pink, a striking red or a nice nude, you’ll find it in these fabulous matte cream lip crayons. Orange peel wax locks in moisture and color lasts throughout the day, and they’re gluten-free and made with food-grade ingredients. This is the perfect natural lip crayon for whatever color you choose to pucker up with. In reality, you can’t go wrong with any of Bite Beauty’s lip products.
- 12 Timeless Matte Shades
- Superior Hydration
This refreshing coconut-based liquid eyeshadow offers an all-natural youthful look. It makes eyes look and feel fresh and also contains argan oil, which only adds to the moisturizing and nourishing benefits of hydrating coconut. If you’re a girl who loves a little color swept over her lids, you4’ll find six shimmering shades to brighten up your eyes and make you feel beautiful.
- Up To 14 Hours of Color and Hydration
- Infused with 50 Percent-Pure Coconut Water
Other Good Makeup Brands To Consider That Are Organic And Non-Toxic [Honorable Mentions]
Jane Iredale has a large variety of organic makeup options to choose from. The also use eco-friendly recycled packaging for their items. They are best known for their BB creams, powders, eyeshadows, and lip and cheek stains.
Sephora and ULTA can be hard to menuevor for all natural makeup. But, both actually carry some pretty amazing natural lines. Ulta beauty offers high end products at an affordable price. Some brands they carry that are organic include Juice Beauty, 100% Pure, and Physicians Formula Organic Wear.
Juice Beauty claims to have the purest organic skin care products on the market. Actress Gwyneth Paltrow is the Creative Director behind the brand. The high performance product line is also clinically validated. Some of thei best sellers include their tinted mineral moisturizer, their Stem Cellular CC Cream and Anti-Wrinkle creams, and their phyto-pigmets foundation, blush, and lip tints.
Related Post: 5 Best Organic Face Washes for Acne Prone Skin
100% Pure has all-natural and organic products. They are better known for their all natural line. Some of their top-sellers include the organic coffee bean eye cream, body scrubs, and nourishing body creams.
You May Also Like:
Best All Natural Eye Creams For Dark Circles
MORE BEAUTY ORGANICS
Click the names to view their products on Amazon.
- Milk Makeup (Also found at Sephora store)
- Beauty By Earth (Great for wholesale)
How to Know You’re Buying the Best Organic Makeup Brands
Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. A lip gloss may be labeled “organic” or “all-natural,” but it could just be a marketing ploy. Manufacturers know that there is a higher demand for natural products these days, so they’ll do anything to convince consumers that what they’re selling is indeed natural. Sometimes these products only contain about 10 percent “natural” ingredients with the rest are those nasty ingredients that are full of toxins – toxins that could be linked to cancer and Alzheimer’s.
So how can you really know if you’re buying the best of the best organic makeup? Try these steps:
Step 1: Read The Label!
The label says it all. You just have to be able to decipher between real “organic” and just fancy word play. When it comes to makeup, organic should mean that products are made using ingredients that are manufactured without pesticides and harmful toxins. The problem with picking out organic makeup is that the National Organic Program headed by the USDA only regulates the term “organic” as it applies to food, not cosmetics. This means that companies are free to label products any way they please without regard to unsuspecting consumers who just want the most natural products possible. There’s actually a few different “levels” of organic:
3 Levels of “Organic Makeup”:
Made with Organic Ingredients – In order to claim that cosmetics are made with organic ingredients, they must contain at least 70 percent organic ingredients with the product label listing up to three of these ingredients. This can become deceiving because something that is otherwise toxic can list three “organic” ingredients even though the amount may be small. It’s possible the product only has a few organic herbs, but is otherwise made with synthetic ingredients. These products will not display the USDA organic seal. If you’re looking for something that is more natural, it’s best to steer clear of products that are “made with organic ingredients.”
Organic –When a cosmetic is labeled “organic” and has the USDA organic seal on it, you can be assured that this product is made with at least 95 percent organic ingredients. Aside from the USDA organic seal, these products must also display the certifying agency’s name and address.
100 Percent Organic – Now this is the good stuff. The eco-conscious beauty lover’s dream is found in 100 percent organic makeup because these items must contain only 100 percent organically derived ingredients. They will usually display the USDA organic seal and are required to display the certifying agency’s name and address.
Step 2: Google It!
If you’ve read the label and you’re still wondering if the organic makeup brand is legitimate, see what their reputation is like online. Have they been caught mislabeling? What’s the rating for a product like foundation or lip gloss on Amazon? Take five minutes to read a few things about what others are saying about them to get a gist of the good, the bad and the ugly. You are sure to find a review (or 100’s of reviews) on the product of your choosing.
Related: 23 Best All Natural Makeup Choices
Step 3: Ask Your Friends or the Facebook or Twitter Realm – “What’s The Best Organic Makeup You’ve Used?”
You’ll probably get some candid, honest responses that will help you know what you want. You might even get some stories about makeup quality that you’ll never find through a Google search – e.g. “It melted right off my face,” or “It was a way deeper purple that I thought it would be.” Amazon reviews often will have the answers you are looking for as well, sometimes with pictures!
The Best Makeup Accessories
Organizers, Brushes, And Subscription Boxes
Since originally writing this post, we received a lot of questions about makeup accessories, not just makeup. So we decided to add them to this list! Here are some of the best organic makeup organizers, brushes, and subscription boxes to consider.
Choosing a makeup organizer can be difficult. There are so many options to choose from. It can all depend on the look you are going for. Bed Bath and Beyond has a variety of cosmetic organizers to choose from. Ikea and Amazon usually carries some cute organizers as well.
If you are looking for an organic makeup organizer, you’ll want one made with lucite or PMMA (Poly[methyl methacrylate]). Also called acrylic.
Do you want to organize for home or travel or both? Is it for your entire makeup collection or just some? Do you want it mirrored? Should you get one with wheels? Just like makeup, you have to do your research. Some of the popular types of organization methods include:
- Acrylic organizer (clear/plastic storage)
- Vanity case
- Spinning / rotating organized container
- Door hanging bags (good for travel)
- Cube cases
- Portable Caboodles (A caboodle is also a great option for kids!)
Our Top 3 Cosmetic Organizers
Lori Greiner Makeup Organizers are by far the best selling ones currently on the market. You can find her luxury deluxe wood boxes at Bed Bath and Beyond or Amazon. They are available in white, walnut, or acrylic. Check out all the styles here.
Another top rated option is the Muji Makeup Bag. It’s great for travel and can fit an entire collection of makeup products in one big area.
IceBox Makeup Organizer - The ice box organizer is a luxury item used by various celebrities. They are extremely expensive (like 100s of dollars) so here are some similar alternatives. But, you can check out the real deal on their site here.
Check out our favorite makeup organizers for your organic cosmetics here!
Sometimes, the easiest way to get exactly what you want is to look up cool ideas on pinterest. You can find creative concepts for your tabletop, dresser, desk, or bathroom countertop. You can incorporate a mounted mirror, wood palettes, even cardboard! Many of the homemade ideas are cool and easy to set up. But, if you want to get really fancy, get a professional or just order the organism online.
For inspiration, here is a complete makeup diy vanity table made from wooden palette foundation. It even has drawers!
Here’s another idea: A makeup wall!
Once you have your makeup organizing figured out, you need to find some eco-friendly brushes to put in them. Synthetic, cruelty-free makeup brushes are:
- Easier to clean
- Don't shed much if at all
- Work for powder and cream makeup
Some great brands to consider for eco-friendly makeup brushes include Faerie Organic Cosmetics, EcoTools, and 100% Pure.
Faerie is another great organic makeup brand, especially for acne prone skin (among other brands listed here)
Free makeup brush cleaning tip: Train yourself to clean them monthly and keep a reminder in your phone so you don’t forget!
Related post: 16 Best Makeup Brush Sets
Who else would love organic and all natural makeup products and accessories at their door monthly or even bi-monthly?! You get to try new things without breaking your wallet or heading to the store. This includes anything from a new primer, perfume roll stick, makeup bag, you name it! Some of our favorite subscription boxes include:
The Honest Company
Since 2012, organic makeup has been extremely popular and has only continued to grow in quality. The Shop Conscious Market that emerged in 2014 has become a billion dollar business In 2018. And for good reason. The Kardashians all have their beauty tips and secrets. Unlike Kim and her not so “organic” botox, Kourtney Kardashian swears by organic makeup for youthful healthy skin. They may not be our favorite role models, but they have a knock for beauty. If you have sensitive skin, vegan or organic is the best option.
AND REMEMBER...Just because a makeup brand claims to be organic, doesn’t automatically make it so (for example, the fiasco that occurred with Bare Minerals). So remember...check your facts, do your research, and know what to look for. If you are looking for all-natural makeup, check out this blog post.
You may also like: Best All Natural Mineral Makeup Brands