Makeup has been around for centuries, and fortunately, the days of putting copper and lead on our faces are long gone. Huge progress has been made when it comes to the manufacturing and availability of high-quality, natural makeup. Take, for instance, Honest Beauty natural cosmetics created by Jessica Alba.
We’re putting the best, longest-lasting, healthiest makeup on every day. The downside to all this progress: there’s more and more organic makeup brands and products to shift through and test out. Admit it: we all have that makeup drawer that includes a foundation a shade too dark from that time we tried contouring and that way-too-red lipstick.
What is Organic Makeup?
But before anything else, what is organic makeup? And why is organic makeup better than just regular makeup?
Organic makeup is cosmetic products made from certified organic and naturally-derived ingredients such as those with coconut oil and argan oil.
Natural organic makeup is way better than regular makeup because it does not contain harmful chemicals and skin-irritating preservatives. For instance, coconut oil is a healthy organic moisturizer and argan oil is used in toners. Essential oils, such as coconut oil and argan oil, are a big part of organic makeup.
Plus, organic makeup brands are cruelty-free which means that they do not test the products on animals. Makeup products that do not contain any kind of animal in their ingredient or its byproduct are called organic vegan makeup. An example of an organic vegan makeup would be lipsticks and hair gloss made from candelilla wax. Candelilla wax is a perfect alternative to beeswax and has a high oil-binding capacity.
In this generation, the demand for certified organic makeup products has increased. People have become more conscious of what touches their skin. It is not just about hiding imperfection anymore through makeup but promoting skin care as well. More and more people are craving for certified organic, non-toxic makeup.
What is the best organic makeup?
There are numerous best organic makeup brands to choose from in the market today. That’s why we’ve created the quick and dirty ultimate natural makeup buying guide which is specially designed to help you along your organic makeup journey. For more information, download our full guide, which features even more advice and research on the best organic makeup brands.
The 8 Best Organic Makeup Brands (In Our Opinion)
Buying organic makeup shouldn’t be this hard. We know. With so many organic makeup brands on the market, it’s hard to really know what’s organic and what’s not; what’s actually free of toxins and what, well, still has some.
So, we’ve done our research and we’ve found the best 8 organic makeup brands. We took into account everything we already talked about – their reputation, what our friends have experienced, their labeling and our own personal experience.
These are the top 8 favorite all-natural and organic makeup brands which are considered to be the best organic makeup. There are recommendations for specific products these brands offer, plus a chance to win one of the products. Let us know what you think in the comments or on Facebook or Twitter.
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Note: These are all brands that are available online in the US but may also be available to locations such as singapore, uk, and australia.
Other Good Beauty Brands To Consider That Are Organic And Non-Toxic [Honorable Mentions]
Jane Iredale has a large variety of organic makeup options to choose from. The also use eco-friendly recycled packaging for their items. They are best known for their BB creams, powders, eyeshadows, and lip and cheek stains.
Sephora and ULTA can be hard to maneuver for all natural makeup. But, both actually carry some pretty amazing natural lines. Ulta beauty offers high end products at an affordable price. Some brands they carry that are organic include Juice Beauty, 100% Pure, and Physicians Formula Organic Wear.
Juice Beauty claims to have the purest organic skin care products on the market. Actress Gwyneth Paltrow is the Creative Director behind the brand. The high performance product line is also clinically validated. Some of thei best sellers include their tinted mineral moisturizer, their Stem Cellular CC Cream and Anti-Wrinkle creams, and their phyto-pigmets foundation, blush, and lip tints.
Related Post: 5 Best Organic Face Washes for Acne Prone Skin
100% Pure has all-natural and organic products. They are better known for their all natural line. Some of their top-sellers include the organic coffee bean eye cream, body scrubs, and nourishing body creams.
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MORE BEAUTY ORGANICS WE LIKE
Click the names to view their products on Amazon. We still need to review these, but have heard good things from others.
- Zuii (has the best organic makeup remover)
- Milk Makeup (Also found at Sephora store)
- Ecco Bella
- Beauty By Earth (Great for wholesale)
How to Know You’re Buying the Best Organic Makeup Brands
Beauty lovers: be aware! The FDA doesn’t regulate what ingredients go into makeup products or the labels that are placed on them. A lip gloss may be labeled “organic” or “all-natural,” but it could just be a marketing ploy. Manufacturers know that there is a higher demand for natural products these days, so they’ll do anything to convince consumers that what they’re selling is indeed natural. Sometimes these products only contain about 10 percent “natural” ingredients with the rest are those nasty ingredients that are full of toxins – toxins that could be linked to cancer and Alzheimer’s.
So how can you really know if you’re buying the best of the best organic makeup? Try these steps:
Step 1: Read The Label!
The label says it all. You just have to be able to decipher between real “organic” and just fancy word play. When it comes to makeup, organic should mean that products are made using ingredients that are manufactured without pesticides and harmful toxins. The problem with picking out organic makeup is that the National Organic Program headed by the USDA only regulates the term “organic” as it applies to food, not cosmetics. This means that companies are free to label products any way they please without regard to unsuspecting consumers who just want the most natural products possible. There’s actually a few different “levels” of organic:
3 Levels of “Organic Makeup”:
Organic –When a cosmetic is labeled “organic” and has the USDA organic seal on it, you can be assured that this product is made with at least 95 percent organic ingredients. Aside from the USDA organic seal, these products must also display the certifying agency’s name and address.
100 Percent Organic – Now this is the good stuff. The eco-conscious beauty lover’s dream is found in 100 percent organic makeup because these items must contain only 100 percent organically derived ingredients. They will usually display the USDA organic seal and are required to display the certifying agency’s name and address.
Step 2: Google It!
If you’ve read the label and you’re still wondering if the organic makeup brand is legitimate, see what their reputation is like online. Have they been caught mislabeling? What’s the rating for a product like foundation or lip gloss on Amazon? Take five minutes to read a few things about what others are saying about them to get a gist of the good, the bad and the ugly. You are sure to find a review (or 100’s of reviews) on the product of your choosing.
Titanium Dioxide: Yay or Nay?
Research is also vital when it comes to makeup ingredients that are questionable. An example of this is Titanium Dioxide. Used in various beauty and suncare products such as powders and sunscreens, titanium dioxide has raised some concern among makeup enthusiasts. Though it has many uses, some have pointed out that titanium dioxide could cause nerve damage and brain defects in the long run. However, recent reports and studies show that the said negative effects of titanium dioxide have been ruled out. Thus, Titanium Dioxide is safe to be used as a makeup and skincare element.
Related: 23 Best All Natural Makeup Choices
Step 3: Ask Your Friends or the Facebook or Twitter Realm – “What’s The Best Organic Makeup You’ve Used?”
You’ll probably get some candid, honest responses that will help you know what you want. You might even get some stories about makeup quality that you’ll never find through a Google search – e.g. “It melted right off my face,” or “It was a way deeper purple that I thought it would be.” Amazon reviews often will have the answers you are looking for as well, sometimes with pictures!
Made with Organic Ingredients – In order to claim that cosmetics are made with organic ingredients, they must contain at least 70 percent organic ingredients with the product label listing up to three of these ingredients. This can become deceiving because something that is otherwise toxic can list three “organic” ingredients even though the amount may be small. It’s possible the product only has a few organic herbs, but is otherwise made with synthetic ingredients. These products will not display the USDA organic seal. If you’re looking for something that is more natural, it’s best to steer clear of products that are “made with organic ingredients.”
The Best Makeup Accessories
Organizers, Brushes, And Subscription Boxes
Since originally writing this post, we received a lot of questions about makeup accessories, not just makeup. So we decided to add them to this list! Here are some of the best organic makeup organizers, brushes, and subscription boxes to consider.
Choosing a makeup organizer can be difficult. There are so many options to choose from. It can all depend on the look you are going for. Bed Bath and Beyond has a variety of cosmetic organizers to choose from. Ikea and Amazon usually carries some cute organizers as well.
If you are looking for an organic makeup organizer, you’ll want one made with lucite or PMMA (Poly[methyl methacrylate]). Also called acrylic.
Do you want to organize for home or travel or both? Is it for your entire makeup collection or just some? Do you want it mirrored? Should you get one with wheels? Just like makeup, you have to do your research. Some of the popular types of organization methods include:
- Acrylic organizer (clear/plastic storage)
- Vanity case
- Spinning / rotating organized container
- Door hanging bags (good for travel)
- Cube cases
- Portable Caboodles (A caboodle is also a great option for kids!)
Our Top 3 Cosmetic Organizers
Lori Greiner Makeup Organizers are by far the best selling ones currently on the market. You can find her luxury deluxe wood boxes at Bed Bath and Beyond or Amazon. They are available in white, walnut, or acrylic. Check out all the styles here.
Another top rated option is the Muji Makeup Bag. It’s great for travel and can fit an entire collection of makeup products in one big area.
IceBox Makeup Organizer - The ice box organizer is a luxury item used by various celebrities. They are extremely expensive (like 100s of dollars) so here are some similar alternatives. But, you can check out the real deal on their site here.
Check out our favorite makeup organizers for your organic cosmetics here!
Sometimes, the easiest way to get exactly what you want is to look up cool ideas on pinterest. You can find creative concepts for your tabletop, dresser, desk, or bathroom countertop. You can incorporate a mounted mirror, wood palettes, even cardboard! Many of the homemade ideas are cool and easy to set up. But, if you want to get really fancy, get a professional or just order the organism online.
For inspiration, here is a complete makeup diy vanity table made from wooden palette foundation. It even has drawers!
Here’s another idea: A makeup wall!
Once you have your makeup organizing figured out, you need to find some eco-friendly brushes to put in them. Synthetic, cruelty-free makeup brushes are:
- Easier to clean
- Don't shed much if at all
- Work for powder and cream makeup
Some great brands to consider for eco-friendly makeup brushes include Faerie Organic Cosmetics, EcoTools, and 100% Pure.
Faerie is another great organic makeup brand, especially for acne prone skin (among other brands listed here)
Free makeup brush cleaning tip: Train yourself to clean them monthly and keep a reminder in your phone so you don’t forget!
Related post: 16 Best Makeup Brush Sets
Who else would love organic and all natural makeup products and accessories at their door monthly or even bi-monthly?! You get to try new things without breaking your wallet or heading to the store. This includes anything from a new primer, perfume roll stick, makeup bag, you name it! Some of our favorite subscription boxes include:
The Honest Company
Final Review of Best Organic Makeup Brands
Since 2012, organic makeup has been extremely popular and has only continued to grow in quality. The Shop Conscious Market that emerged in 2014 has become a billion dollar business In 2018. And for good reason. The Kardashians all have their beauty tips and secrets. Unlike Kim and her not so “organic” botox, Kourtney Kardashian swears by organic makeup for youthful healthy skin. They may not be our favorite role models, but they have a knock for beauty. If you have sensitive skin, vegan or organic is the best option.
AND REMEMBER...Just because a makeup brand claims to be organic, doesn’t automatically make it so (for example, the fiasco that occurred with Bare Minerals). So remember...check your facts, do your research, and know what to look for. If you are looking for all-natural makeup, check out this blog post.
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